We’re Moving !!!

24x7Presence is moving to a new site, http://webpresence.icteduc.com.

The new site is still under construction but we will continue posting quality courses and articles. A big thank you to all our readers. We hope that you will enjoy our new site and it will become your destination for Online Marketing training and learning!

Michael


5 Easy Tips and Tricks to Successful Twitter Microblogging

Many of us might be wondering how Twitter works and why it’s so powerful? In this post, I would like to discuss the tips and tricks on how to successfully use this microblogging tool.

1. Link Twitter to Facebook
Simply download the twitter app at http://apps.facebook.com/twitter and link it to your twitter account. This will definitely save the hassle of logging into both websites just to update your current status.

2. Connect Blog to Twitter
Free weblog site such as WordPress allows our recent post to be published on Twitter or Facebook with a direct link to our ‘post’. Cool thing is our link will be automatically shorten to fit into 140 characters limit.

3. Hashtags
It will be much easier for our readers to follow our post when we use #TwitterTips for an example. Basically hashtags (#) allow us to index or categorise our tweets for better visibility and search.

4. Follow to be followed.
If you’re interested in iPhone4, why not follow people who follow #iPhone4? You will be surprise after few days, you’ll get many followers and meet new people with same interests!

5. ReTweet (RT)
RT is the best way of passing on an important or incredible message down to our followers. RT can separate the news really fast and generate massive impact on the issues. For an example, if someone met an alien on the street and tweet his location – and within seconds the news will be heard by all his followers and if 20% of his follower starting to retweet his post, it will reach thousands of peoples within minutes.


Are you using location-based social media platforms?

Foursquare is a location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message.

Millions of users turn to foursquare every day to help them find their friends, sharing their activities, earning badges and explore their world. If you’re Business owner, foursquare offers a unique way to stay engaged with your followers no matter where they are in the world. Forsquare offers a free set of tools to help you attract new customers and keep your best ones coming back.

So, wait no more! Why not try Foursquare today?


Google Webmaster Tool for Beginners – Tutorial 5

Other Resources

Lesson 1

Lesson 2

Lesson 3

Lesson 4

Apart from Google Webmaster TOol, Google also offers many other useful tools that can help us better understand our site and enhance our users’ experiences. In this video, we will learn how Google Analytics can provides us comprehensive information on where our visitors come from, how they interact with our site and how often they buy one of our products.

To ensure you don’t miss out on this exciting lesson, please click on the link below to subscribe to my RSS feed or follow me on Twitter or Facebook.


Google Webmaster Tool for Beginners – Tutorial 4

Ranking

Lesson 1

Lesson 2

Lesson 3

Lesson 5

In this tutorial, we will covers how sites are displayed in Google search results based upon two core principles: Relevance and importance.
 

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Google Webmaster Tool for Beginners – Tutorial 3

Crawling and Indexing

Lesson 1

Lesson 2

Lesson 4

Lesson 5

In previous tutorial, we learned how Googlebot crawls text such as HTML, PDFs, docs, txts, etc. In today tutorial, we will look at some of the non-Google friendly content such as music, images, movies and javascripts. In the video, we will see what we can do to help Google to better understand the dynamic and media rich content on our site.
 

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Google Webmaster Tool for Beginners – Tutorial 2

Discoverability

Lesson 1

Lesson 3

Lesson 4

Lesson 5

In this tutorial, we will learn how Google crawler index our site and how to submit an XML sitemap. Wheather your site is old or new, XML sitemap is highly recommended which can help Google and other search engines to better find and understand the pages on your site. 

Note that, if you’d like to let Google know about a brand new site, you’re welcome to submit your site at http://www.google.com/addurl/

 

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Google Webmaster Tool for Beginners – Tutorial 1

Intro to Webmaster Central

Lesson 2

Lesson 3

Lesson 4

Lesson 5

As a webmaster, we probably have a lot to keep in mind. Google Webmaster Central helps us to troubleshoot problems, make our site stronger and provide a platform for us to learn from other webmasters around the world. It’s all FREE. 

The first very useful tool we should have is the Google Webmaster Tool. It probably takes few minutes to sign up and you can:

  1. Get Google to view and diagnose your website for potential problems
  2. See how your site is performing and which queries/keywords drive traffic to your site
  3. Share info with Google to help Google crawler understand our site better by submitting an XML Sitemap

Note: Google Webmaster Tools don’t just show us information but it enables us to take action.

Find out more by watching this video:

 

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Can We Make Money By Blogging?

I recently had a chat with my mate from Toronto who has just started out with making money from blogging. He argued blogging is a get-rich-quick scheme. He shared with me few ‘secrets’ of how to do it right. But, is it really true that blogging is a ‘skim cepat kaya’??? In my opinion, It is NOT.


In reality, almost everyone should forget about making money directly from blogging. It’s so unlikely we will get rich by blogging. So why are we blogging anyway? Blogging is a great career tool for creating opportunities for ourself. Here are few reasons we should stop thinking about money from blogging:

Fake Steve Jobs
Dan Lyons the senior editor at Forbes magazine and is now a writer at Newsweek writes ‘The Secret Diary of Steve Jobs’ – a popular blog and parody of Apple CEO Steve Jobs under the pseudonym Fake Steve Jobs (Wikipedia, 2011). His actual identify was revealed in the New York Times and inviting more than half million people to his site in a single day. But it’s just about BIG TRAFFIC BUT NO MONEY. Guess what? For the entire month, he only made $1039.81 in AdSense.

“I learned the hard way: while blogs can do many wonderful things, making huge amounts of money isn’t one of them.” – Dan Lyons

Banner Advertising
I wouldn’t want to encourage you guys to put banner on your weblog. I have not had any banner on my site simply because I hate banner ads and I hate mandatory popup even more. To be honest: the amount the advertiser paid for the ad is just too little. Probably you will get 1-3 pennies for each click and if you do not have thousands of visitors you will end up getting few quid at the end of the month.

Advertising usually works best when the reader is coming to the site to find out a solution to a problem. If your ad present a relevant solution to their problem the add can be effective!

So the idea that blogging will help us get rich: Forget it. If Fake Steve Jobs can’t monetise a blog, the rest of us are doomed right? So, chances of getting rich from blogging are so slim, while our chances of gaining the other benefits of blogging are very high. So blog, yes, and do it to reach real goals, just not financial goals.


A Beginners Guide to Facebook Marketing – Part 2

Part 1

In this lesson, we will look at the best way to get the most from Facebook. The below are few ideas from top gurus in Facebook marketing which can be used to get real results and model our strategies.
Tip #1: Incorporate Facebook to our Website
The first thing we can do is to bring Facebook onto our website. It can be done with a few simple lines of code by using Facebook Like Box application. Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website. In general, The Like Box enable our users to: 

  1. see how many users already like our page and which of their friends like it too
  2. Read recent posts from the page
  3. Like the page with once click, without needing to visit the page

Tip #2: Use Facebook Ads
Why and How toReach over 500 million people where they connect and share

  • Connect with more than 500 million potential customers
  • Select your audience by location, age and interests
  • Build a community around your business
  • Set the daily budget you are comfortable with

Tip #3: Leverage Friends of Connection
This feature enables us to target those users whose friends are connected to specific Pages, Events, Groups and Application that you currently manage. This is an interesting feature which enables us to take advantage of Facebook social graph.

To be continued…


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