Over the next few days, I wanted to share with you my Twitter Business Strategies and I will give you some really Simple Lessons which will help you do what I do with my Twitter Business account.
Everyday, millions of users create, share and discover ideas on Twitter. Users also find great value in connecting with businesses of all kinds on Twitter to:
- Share their experiences, both good and not so good
- Provide feedback on recent events or launches
- Discuss product ideas
- Learn about exclusive deals or offers
- Get customer service
A few of many Twitter success stories
- Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter
- Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries
- Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering
How does it work?
- Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.
- The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from
- Twitter works equally well from your desktop or mobile phone
Before you dive in
- If you want to spend time listening first, you don’t need an account to search at search.twitter.com
- Try searching for your company and a few key topics in your field
- Listening can help you get a sense of how you want to engage on Twitter
In the next Lesson we’re going to look at how to sign up for an account and how to follow relevant people.