A Beginners Guide to Facebook Marketing – Part 1

Part 2

Why is Facebook important? Facebook is the most powerful social networking site in the world in term of total users and traffic. Facebook presents a unique marketing opportunity for businesses as more people use social media sites to learn more about our company, products, services and events.
Benefits of using Facebook 

  • Improve customer interaction – platform between customers and brand, opportunities to build better relationships with current and prospective customers.
  • Acquire New Customer – each time a Facebook user becomes a fan of our page, a notice is posted as news item for all of that user’s friends to see. This creates a opportunity for our page to go viral and reach new viewers
  • Feedback and Reputation Management – Facebook allows users to communicate their experiences instantly. Therefore, tt allows us to gain deeper understanding of how our brand is perceived online.
  • Brand awareness – Apart from company website, Facebook can be used as an alternative medium for creating brand awareness. It provides great potential to attract new audience and gives company the opportunity to position themselves in new and unique ways.
  • Increase Web Traffic – Facebook pages appear in search engine results and can be used to drive web traffic to our company website or other social media tools.

In the next few lessons, we are going to look at how Facebook can be used to acquire new customers and increase web traffics to our website. To ensure you don’t miss out on this exciting lesson, please click on the link below to subscribe to my RSS feed or follow me on Twitter or Facebook.

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About Michael Choong

Michael, London, MSc Information Systems, ICT Management, Education, Internet Entrepreneur, GEEK. View all posts by Michael Choong

2 responses to “A Beginners Guide to Facebook Marketing – Part 1

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