A Beginners Guide to Facebook Marketing – Part 2

Part 1

In this lesson, we will look at the best way to get the most from Facebook. The below are few ideas from top gurus in Facebook marketing which can be used to get real results and model our strategies.
Tip #1: Incorporate Facebook to our Website
The first thing we can do is to bring Facebook onto our website. It can be done with a few simple lines of code by using Facebook Like Box application. Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website. In general, The Like Box enable our users to: 

  1. see how many users already like our page and which of their friends like it too
  2. Read recent posts from the page
  3. Like the page with once click, without needing to visit the page

Tip #2: Use Facebook Ads
Why and How toReach over 500 million people where they connect and share

  • Connect with more than 500 million potential customers
  • Select your audience by location, age and interests
  • Build a community around your business
  • Set the daily budget you are comfortable with

Tip #3: Leverage Friends of Connection
This feature enables us to target those users whose friends are connected to specific Pages, Events, Groups and Application that you currently manage. This is an interesting feature which enables us to take advantage of Facebook social graph.

To be continued…

About Michael Choong

Michael, London, MSc Information Systems, ICT Management, Education, Internet Entrepreneur, GEEK. View all posts by Michael Choong

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