Category Archives: Free Tutorial

Google Webmaster Tool for Beginners – Tutorial 5

Other Resources

Lesson 1

Lesson 2

Lesson 3

Lesson 4

Apart from Google Webmaster TOol, Google also offers many other useful tools that can help us better understand our site and enhance our users’ experiences. In this video, we will learn how Google Analytics can provides us comprehensive information on where our visitors come from, how they interact with our site and how often they buy one of our products.

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Google Webmaster Tool for Beginners – Tutorial 4

Ranking

Lesson 1

Lesson 2

Lesson 3

Lesson 5

In this tutorial, we will covers how sites are displayed in Google search results based upon two core principles: Relevance and importance.
 

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Google Webmaster Tool for Beginners – Tutorial 3

Crawling and Indexing

Lesson 1

Lesson 2

Lesson 4

Lesson 5

In previous tutorial, we learned how Googlebot crawls text such as HTML, PDFs, docs, txts, etc. In today tutorial, we will look at some of the non-Google friendly content such as music, images, movies and javascripts. In the video, we will see what we can do to help Google to better understand the dynamic and media rich content on our site.
 

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Google Webmaster Tool for Beginners – Tutorial 2

Discoverability

Lesson 1

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Lesson 4

Lesson 5

In this tutorial, we will learn how Google crawler index our site and how to submit an XML sitemap. Wheather your site is old or new, XML sitemap is highly recommended which can help Google and other search engines to better find and understand the pages on your site. 

Note that, if you’d like to let Google know about a brand new site, you’re welcome to submit your site at http://www.google.com/addurl/

 

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Google Webmaster Tool for Beginners – Tutorial 1

Intro to Webmaster Central

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Lesson 5

As a webmaster, we probably have a lot to keep in mind. Google Webmaster Central helps us to troubleshoot problems, make our site stronger and provide a platform for us to learn from other webmasters around the world. It’s all FREE. 

The first very useful tool we should have is the Google Webmaster Tool. It probably takes few minutes to sign up and you can:

  1. Get Google to view and diagnose your website for potential problems
  2. See how your site is performing and which queries/keywords drive traffic to your site
  3. Share info with Google to help Google crawler understand our site better by submitting an XML Sitemap

Note: Google Webmaster Tools don’t just show us information but it enables us to take action.

Find out more by watching this video:

 

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A Beginners Guide to Facebook Marketing – Part 2

Part 1

In this lesson, we will look at the best way to get the most from Facebook. The below are few ideas from top gurus in Facebook marketing which can be used to get real results and model our strategies.
Tip #1: Incorporate Facebook to our Website
The first thing we can do is to bring Facebook onto our website. It can be done with a few simple lines of code by using Facebook Like Box application. Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website. In general, The Like Box enable our users to: 

  1. see how many users already like our page and which of their friends like it too
  2. Read recent posts from the page
  3. Like the page with once click, without needing to visit the page

Tip #2: Use Facebook Ads
Why and How toReach over 500 million people where they connect and share

  • Connect with more than 500 million potential customers
  • Select your audience by location, age and interests
  • Build a community around your business
  • Set the daily budget you are comfortable with

Tip #3: Leverage Friends of Connection
This feature enables us to target those users whose friends are connected to specific Pages, Events, Groups and Application that you currently manage. This is an interesting feature which enables us to take advantage of Facebook social graph.

To be continued…


A Beginners Guide to Facebook Marketing – Part 1

Part 2

Why is Facebook important? Facebook is the most powerful social networking site in the world in term of total users and traffic. Facebook presents a unique marketing opportunity for businesses as more people use social media sites to learn more about our company, products, services and events.
Benefits of using Facebook 

  • Improve customer interaction – platform between customers and brand, opportunities to build better relationships with current and prospective customers.
  • Acquire New Customer – each time a Facebook user becomes a fan of our page, a notice is posted as news item for all of that user’s friends to see. This creates a opportunity for our page to go viral and reach new viewers
  • Feedback and Reputation Management – Facebook allows users to communicate their experiences instantly. Therefore, tt allows us to gain deeper understanding of how our brand is perceived online.
  • Brand awareness – Apart from company website, Facebook can be used as an alternative medium for creating brand awareness. It provides great potential to attract new audience and gives company the opportunity to position themselves in new and unique ways.
  • Increase Web Traffic – Facebook pages appear in search engine results and can be used to drive web traffic to our company website or other social media tools.

In the next few lessons, we are going to look at how Facebook can be used to acquire new customers and increase web traffics to our website. To ensure you don’t miss out on this exciting lesson, please click on the link below to subscribe to my RSS feed or follow me on Twitter or Facebook.


SEO Course for Newbies: Lesson 2 – How to Perform SEO Audit?

Lesson 1

 

First question you may ask – how long does it take to audit my website? Based on my experience, most of the common problems can be identified in 10-15 minutes.

Before we get started, we need to tweak our Internet Browser to act more like the search engine crawlers – to identify simple crawling errors. In order to do this, you will need to do the following:

  1. Disable cookies in our browser
  2. Switch our user agent to Googlebot
Next, let’s look at our homepage and do the following:

  1. Pay attention to your first impression – how do you feel about the page
  2. Look at the Title tag and see if it can be improved
  3. See if our URL changed or redirected
  4. Redirect all of the variation URL to your canonical* URL

*Canonical URL: the search engine friendly URL that you want the search engines to treat as authoritative.  In other words, a canonical URL is the URL that you want visitors to see.

Next step is to verify the Global Navigation on our website. In order to do this, we need to temporary disable Javascript and reload the page and see if the global navigation still works. Many times it won’t work and it will cause major indexing issues. For now, just take note and move on to the next step.

Categories and Tags are important for search engines – not just visitors. It’s all about navigation – sorting and grouping our content to help visitors find related information. Firstly, we need to make sure we have enough interesting content on these pages to be useful as a search result. Many people don’t realise that category and subcategory pages actually stand a very good chance of ranking high in the search engine result page. When optimised correctly, these pages will have links from all of the children content pages, the website homepage and include a lot of information about a specific topic hence promote relevancy. Combine this with the fact that each link that goes to one of their children content page also helps the given page and you have a great pyramid structure for ranking success.

Next thing to do is to check the format of the Title Tags, Meta Description, URL of our website. If you are trying to rank for a very competitive term, it’s best to include the keyword at the beginning of the title tag. But if you’re competing for a less competitive term and branding , it is best to put the brand name first.

Now that you have an idea of how the website is organised and it’s time to see how the world thinks about it. Here, I would like to talk about ‘Links‘ found on the website. Links are incredibly important in the search engine algorithms. Links provide a complete view of a website. The following tools can be used to find out your ‘backlink’ and popularity

Lastly, search for your domain name to make sure it isn’t penalised and see roughly how many pages are indexed on the result page. Type in three of the most competitive keywords that relate to your website or business and see roughly how your site are displayed on the result page.The last thing to do is to quickly search for duplicate content. Duplicate content is bad because it is forcing the website to compete against itself for the rankings and for the search engine to decide which page is more valuable.


How to Boost our Search Engine Ranking – Part 3

Links:

 

In my last post I have discussed about the important of using ‘Social Media’ to drive traffics to our site.

Today, I would like to share with you some of the paid strategies such as using Google AdWords campaign. Google AdWords is a pay per click (PPC) advertising. What does it mean? Literally, you pay a small fee to Google when someone clicks on one of your ads that shows up on the ‘Sponsored Links’ section of the Google results page. You may prefer to focus on boosting your natural search results for free with SEO. But if you have a budget, sometime trying a paid strategies even if only for short periods of time, can catapult you to success online faster – especially when you first launch your website and have no traffic or when you launch a new product or service that you want to raise awareness.

Please remember, both free and paid strategies work and they both work effectively. The only difference is speed.

Please remember, both free and paid strategies work and they both work effectively. The only difference is speed.

 


How to Find the Best Keywords for Your website – Part 1

Links:

  • Part 1

  • Part 2
Do you know how much traffic you’re losing simply because you haven’t discovered some surprising and powerful keywords? 

Finding the obvious keywords for our website is simple and finding related high-demand keywords isn’t too hard when you start using my strategies. But the real challenge is to research those keywords you would never think of and they are really SURPRISING which have the potential to drive hundrends of thousands of new visitors to your site?

In the next few articles, I will help you to : 

  • generate relevant keywords to improve your organic and page per click campaigns
  • optimise your web content by using the most popular keywords for your product and services
  • find niche opportunities and explore the potential before your competitors.