Category Archives: Twitter For Business

Twitter for Business Lesson 4 – 5 Top Twitter Tools for Beginners

As you probably aware there are plenty of web applicaitons to choose from to analyse and visualise your business or personal activity with Twitter. In this lesson, I will provide a rundown of five most important Twitter applications to help you keep track of your customers, friends and followers – decide among them who actually adding value to your usage of one of the world’s most popular social networking tools.

Twitter Search is an official Twitter Search Engine in realtime. It provides us opportunities to find new customers and twitter friends. See what the world is doing right now!

Friend or Follow – use it to find out Who’s not following you back on Twitter? Who are you not following back? Who are your mutual friends?

If you are looking for more statistics in graph forms, try Chirpstats. Chirpstats is a Twitter followers analytics package built to help you track and learn more about your follower-base, graph your follower history over time and inform you if any users stop following you.

TweetDeck is our personal real-time browser – connecting you with our contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more. It allows us to manage multiple Twitter accounts,  schedule message, quickly scan or post updates across all social networking sites. It’s the best way to stay in touch with what’s happening now!

TwitBlocker – Are you being overwhelmed by twitter friends who can’t stop talking, but they’re like… still your friends? Install this greasmonkey script, then double clicking the chattering peeps will temporarily remove their tweets from your timeline. Restart your browser to get them back. Simple eh?

Lesson 3- Best Practice
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Twitter for Business Lesson 3 – Best Practice

In this lesson, I would like to share with you some of the best practices recommended by Twitter for business users which can help you to build your following, reputation, and customer’s trust:

  1. Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
  2. Listen. Regularly monitor the comments about your company, brand, and products.
  3. Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
  4. Respond. Respond to compliments and feedback in real time
  5. Reward. Tweet updates about special offers, discounts and time-sensitive deals.
  6. Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
  7. Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
  8. Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?

http://business.twitter.com/basics/best-practices

Twitter Best Practice

In order to automate some of the above tasks, Twitter has numerous web, desktop and handheld device applications. The real challenge is there are so many websites advertising free and paid tools on the internet. Which one to use?

For beginners, I highly recommend you use TweetDeck. TweetDeck is mostly used among Twitter users for tweeting both from desktop and iPhone. I personally love TweetDeck as it allows me to manage multiple Twitter accounts, organise my tweet activities into groups and most importantly it has an app for my iPhone. With TweetDeck on iPhone, we can tweet and stay connected anytime, anywhere no matter where we are.

In the next Lesson we’re going to look at some of the Best Twitter tools. It is important for us to understand the differences between these tools and help us to ensure that we are using the right tool for the right job.

Lesson
2 – How to Sign-up Twitter

Why Small Businesses Like Twitter So Much !!!

Recently, Julie Donnelly of the Boston Business Journal reported more and more businesses like restaurants, bookshops – that rely on word of mouth are now relying on Twitter more to get their message out and to boost their clientele. Restaurants are using Twitter to tweet their menu items in less than 140 characters and bookshops are trying to get their new Titles/Authors out to their followers at no cost.

Twitter is extremely useful to Small businesses and it is FREE. For the past few years, small businesses often have to cut their marketing budget because of the economy. Therefore, if you’ve just started your business or looking to reach hundreds or even thousands of new customers, this is the way to get your message out without paying a big bill at the end of the day.

(photo credit: SAEED KHAN/AFP/Getty Images)

In the interview, Julie also commented by tweeting 4 times a day it does not mean we will get 4 new customers. Obviously, Tweeter can be used for Internet marketing campaign… but it takes time. To read more or watch the video online, please visit Why Small Businesses Like Twitter So Much « CBS Boston – News, Sports, Weather, Traffic and Boston’s Best.

To learn more how Twitter can be used to boost your clientele, please Follow our Really Simple Beginner’s Twitter Course For Business People. It’s free!


Really Simple Beginner’s Twitter Course FOR Business People

Over the next few days, I wanted to share with you my Twitter Business Strategies and I will give you some really Simple Lessons which will help you do what I do with my Twitter Business account.

Everyday, millions of users create, share and discover ideas on Twitter. Users also find great value in connecting with businesses of all kinds on Twitter to:

  1. Share their experiences, both good and not so good
  2. Provide feedback on recent events or launches
  3. Discuss product ideas
  4. Learn about exclusive deals or offers
  5. Get customer service

A few of many Twitter success stories

  • Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter
  • Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries
  • Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering

How does it work?

  • Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.
  • The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from
  • Twitter works equally well from your desktop or mobile phone

Before you dive in

  1. If you want to spend time listening first, you don’t need an account to search at search.twitter.com
  2. Try searching for your company and a few key topics in your field
  3. Listening can help you get a sense of how you want to engage on Twitter

In the next Lesson we’re going to look at how to sign up for an account and how to follow relevant people.


“Whatever the size of your organization, make the most of Twitter.”