A Beginners Guide to Facebook Marketing – Part 1

Part 2

Why is Facebook important? Facebook is the most powerful social networking site in the world in term of total users and traffic. Facebook presents a unique marketing opportunity for businesses as more people use social media sites to learn more about our company, products, services and events.
Benefits of using Facebook 

  • Improve customer interaction – platform between customers and brand, opportunities to build better relationships with current and prospective customers.
  • Acquire New Customer – each time a Facebook user becomes a fan of our page, a notice is posted as news item for all of that user’s friends to see. This creates a opportunity for our page to go viral and reach new viewers
  • Feedback and Reputation Management – Facebook allows users to communicate their experiences instantly. Therefore, tt allows us to gain deeper understanding of how our brand is perceived online.
  • Brand awareness – Apart from company website, Facebook can be used as an alternative medium for creating brand awareness. It provides great potential to attract new audience and gives company the opportunity to position themselves in new and unique ways.
  • Increase Web Traffic – Facebook pages appear in search engine results and can be used to drive web traffic to our company website or other social media tools.

In the next few lessons, we are going to look at how Facebook can be used to acquire new customers and increase web traffics to our website. To ensure you don’t miss out on this exciting lesson, please click on the link below to subscribe to my RSS feed or follow me on Twitter or Facebook.


SEO Course for Newbies: Lesson 2 – How to Perform SEO Audit?

Lesson 1

 

First question you may ask – how long does it take to audit my website? Based on my experience, most of the common problems can be identified in 10-15 minutes.

Before we get started, we need to tweak our Internet Browser to act more like the search engine crawlers – to identify simple crawling errors. In order to do this, you will need to do the following:

  1. Disable cookies in our browser
  2. Switch our user agent to Googlebot
Next, let’s look at our homepage and do the following:

  1. Pay attention to your first impression – how do you feel about the page
  2. Look at the Title tag and see if it can be improved
  3. See if our URL changed or redirected
  4. Redirect all of the variation URL to your canonical* URL

*Canonical URL: the search engine friendly URL that you want the search engines to treat as authoritative.  In other words, a canonical URL is the URL that you want visitors to see.

Next step is to verify the Global Navigation on our website. In order to do this, we need to temporary disable Javascript and reload the page and see if the global navigation still works. Many times it won’t work and it will cause major indexing issues. For now, just take note and move on to the next step.

Categories and Tags are important for search engines – not just visitors. It’s all about navigation – sorting and grouping our content to help visitors find related information. Firstly, we need to make sure we have enough interesting content on these pages to be useful as a search result. Many people don’t realise that category and subcategory pages actually stand a very good chance of ranking high in the search engine result page. When optimised correctly, these pages will have links from all of the children content pages, the website homepage and include a lot of information about a specific topic hence promote relevancy. Combine this with the fact that each link that goes to one of their children content page also helps the given page and you have a great pyramid structure for ranking success.

Next thing to do is to check the format of the Title Tags, Meta Description, URL of our website. If you are trying to rank for a very competitive term, it’s best to include the keyword at the beginning of the title tag. But if you’re competing for a less competitive term and branding , it is best to put the brand name first.

Now that you have an idea of how the website is organised and it’s time to see how the world thinks about it. Here, I would like to talk about ‘Links‘ found on the website. Links are incredibly important in the search engine algorithms. Links provide a complete view of a website. The following tools can be used to find out your ‘backlink’ and popularity

Lastly, search for your domain name to make sure it isn’t penalised and see roughly how many pages are indexed on the result page. Type in three of the most competitive keywords that relate to your website or business and see roughly how your site are displayed on the result page.The last thing to do is to quickly search for duplicate content. Duplicate content is bad because it is forcing the website to compete against itself for the rankings and for the search engine to decide which page is more valuable.


How to Boost our Search Engine Ranking – Part 3

Links:

 

In my last post I have discussed about the important of using ‘Social Media’ to drive traffics to our site.

Today, I would like to share with you some of the paid strategies such as using Google AdWords campaign. Google AdWords is a pay per click (PPC) advertising. What does it mean? Literally, you pay a small fee to Google when someone clicks on one of your ads that shows up on the ‘Sponsored Links’ section of the Google results page. You may prefer to focus on boosting your natural search results for free with SEO. But if you have a budget, sometime trying a paid strategies even if only for short periods of time, can catapult you to success online faster – especially when you first launch your website and have no traffic or when you launch a new product or service that you want to raise awareness.

Please remember, both free and paid strategies work and they both work effectively. The only difference is speed.

Please remember, both free and paid strategies work and they both work effectively. The only difference is speed.

 


How to Find the Best Keywords for Your website – Part 1

Links:

  • Part 1

  • Part 2
Do you know how much traffic you’re losing simply because you haven’t discovered some surprising and powerful keywords? 

Finding the obvious keywords for our website is simple and finding related high-demand keywords isn’t too hard when you start using my strategies. But the real challenge is to research those keywords you would never think of and they are really SURPRISING which have the potential to drive hundrends of thousands of new visitors to your site?

In the next few articles, I will help you to : 

  • generate relevant keywords to improve your organic and page per click campaigns
  • optimise your web content by using the most popular keywords for your product and services
  • find niche opportunities and explore the potential before your competitors.

How to Boost our Search Engine Ranking – Part 2

 

Links:

 

In my last post I have discussed about the important of creating great content that people will link to, providing comment on high-ranking blog sites and submitting contents to high-authority article sites such as Ezine. 

Today, I would like to share with you the important of using Social Media to increase your search engine placements. A blog is one of the best ways to increase your search engine rankings. Why? Blogs and blog posts are natually search engine friendly because they are simply text-rich, link-rich and they’re frequently updated webpages. If you follow some of our simple rules for SEO, your blog can rank much higher than your usual static website. I will discuss this more along with other best practices later on how to ‘optimise’ our blog site by using appropriate keywords, tags and backlinks.

Apart from Blogging, other high-ranking sites such as Facebook, Twitter and Flickr are equally important. For me, my Twitter, Facebook and LinkedIn accounts are higher results for the search query ‘michael choong’ in Google than my weblog itself. So, why not create accounts on these sites for your business? 

Lastly, please do not underestimate the power of social networking to help you to be found – not just on social media sites themselves but within Google. Having a presence on social sites help people to find your business even if they do not use these sites themselves.


Top Social Networking Sites in INDONESIA (Jan10 to Jan11)

Source: StatCounter Global Stats – Social Media Market Share


Find out What is being discussed in your town

Hey Guys, check out this cool website – trendsmap.com

Trendsmap.com is a real-time mapping of Twitter trends across the world. Click on a word to get started or find out Hot Topics from around the grobe. Also, you can easily find out what’s being discussed in your town right now by simply type your ‘town’ in the search box. Fantastic innit?!

Latest Local Trends:

 

Twitter Trendsmap - World Languages

 

 


Top Social Networking Sites in MALAYSIA (Jan10 to Jan11)

Source: StatCounter Global Stats – Social Media Market Share


How to Boost our Search Engine Ranking – Part 1

Links:

Part of our SEM strategy is to get more incoming links from high-ranking websites. ONE WAY to do this is to create great content that people will not only find via search engine and social media but also want to link to our articles.

Another way is we can comment on other people’s blogs – particularly if they are high-ranking blogs (don’t forget to enter your URL with your comment)

Last but not least try to submit contents to article sites such as Ezine. Ezine is a very high-authority site and links back to our site will increase our ‘authority’.

Note: Please don’t simply use these sites cynically by putting up poor quality articles with links. It’s all about sharing our knowledge, building our credibility and positioning ourself as an expert.

Hope that help!


SEO Course for Newbies: Lesson 1 – What and Why SEO?

Lesson 2

SEO stands for ‘Search Engine Optimisation’ and it’s the process of getting traffic from the ‘free’, ‘organic’ or ‘natural’ listings on the search engines. As you may already aware, all major search engines such as Google, Bing and Yahoo will rank web pages based on what the search engine considers most relevant to the users. Therefore, SEO plays an important role in structuring a web page so that it is found, read and indexed by search engines in the most effective way possible.

Why SEO should be important to you?
Some of the issues have been discussed in my earlier post ‘Why do we need SEO‘. Literally, companies spend thousands of dollars in building a fantastic website but when someone is searching for a particular product/service in that town or country the major search engine such as Google will just show someone else website.

Typical example:
Let’s ask Google to look for ‘Malaysia National Car’, ‘Malaysia car’, ‘Malaysia Car Maker’ … without typing the word Proton. Can someone find out if Proton website ever appears on the first result page(SERP)? Now let’s try ‘Malaysia Budget Airlines’. Can you see the different?

For many people, the SEO task can be daunting, but Without proper SEO, your site could appear on page 100 of Google’s results and getting no visitors.

In the next Lesson we’re going to audit/access our current website/weblog using SEO auditing tools. To ensure you don’t miss out on this exciting lesson, please click on the link below to subscribe to my RSS feed or follow me on Twitter or Facebook.