||SEO stands for ‘Search Engine Optimisation’ and it’s the process of getting traffic from the ‘free’, ‘organic’ or ‘natural’ listings on the search engines. As you may already aware, all major search engines such as Google, Bing and Yahoo will rank web pages based on what the search engine considers most relevant to the users. Therefore, SEO plays an important role in structuring a web page so that it is found, read and indexed by search engines in the most effective way possible.
Why SEO should be important to you?
Some of the issues have been discussed in my earlier post ‘Why do we need SEO‘. Literally, companies spend thousands of dollars in building a fantastic website but when someone is searching for a particular product/service in that town or country the major search engine such as Google will just show someone else website.
Let’s ask Google to look for ‘Malaysia National Car’, ‘Malaysia car’, ‘Malaysia Car Maker’ … without typing the word Proton. Can someone find out if Proton website ever appears on the first result page(SERP)? Now let’s try ‘Malaysia Budget Airlines’. Can you see the different?
For many people, the SEO task can be daunting, but Without proper SEO, your site could appear on page 100 of Google’s results and getting no visitors.
In the next Lesson we’re going to audit/access our current website/weblog using SEO auditing tools. To ensure you don’t miss out on this exciting lesson, please click on the link below to subscribe to my RSS feed or follow me on Twitter or Facebook.
Over the next few days, I wanted to share with you my Twitter Business Strategies and I will give you some really Simple Lessons which will help you do what I do with my Twitter Business account.
Everyday, millions of users create, share and discover ideas on Twitter. Users also find great value in connecting with businesses of all kinds on Twitter to:
- Share their experiences, both good and not so good
- Provide feedback on recent events or launches
- Discuss product ideas
- Learn about exclusive deals or offers
- Get customer service
A few of many Twitter success stories
- Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter
- Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries
- Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering
How does it work?
- Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.
- The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from
- Twitter works equally well from your desktop or mobile phone
Before you dive in
- If you want to spend time listening first, you don’t need an account to search at search.twitter.com
- Try searching for your company and a few key topics in your field
- Listening can help you get a sense of how you want to engage on Twitter
In the next Lesson we’re going to look at how to sign up for an account and how to follow relevant people.
“Whatever the size of your organization, make the most of Twitter.”