Tag Archives: facebook

A Beginners Guide to Facebook Marketing – Part 2

Part 1

In this lesson, we will look at the best way to get the most from Facebook. The below are few ideas from top gurus in Facebook marketing which can be used to get real results and model our strategies.
Tip #1: Incorporate Facebook to our Website
The first thing we can do is to bring Facebook onto our website. It can be done with a few simple lines of code by using Facebook Like Box application. Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website. In general, The Like Box enable our users to: 

  1. see how many users already like our page and which of their friends like it too
  2. Read recent posts from the page
  3. Like the page with once click, without needing to visit the page

Tip #2: Use Facebook Ads
Why and How toReach over 500 million people where they connect and share

  • Connect with more than 500 million potential customers
  • Select your audience by location, age and interests
  • Build a community around your business
  • Set the daily budget you are comfortable with

Tip #3: Leverage Friends of Connection
This feature enables us to target those users whose friends are connected to specific Pages, Events, Groups and Application that you currently manage. This is an interesting feature which enables us to take advantage of Facebook social graph.

To be continued…


A Beginners Guide to Facebook Marketing – Part 1

Part 2

Why is Facebook important? Facebook is the most powerful social networking site in the world in term of total users and traffic. Facebook presents a unique marketing opportunity for businesses as more people use social media sites to learn more about our company, products, services and events.
Benefits of using Facebook 

  • Improve customer interaction – platform between customers and brand, opportunities to build better relationships with current and prospective customers.
  • Acquire New Customer – each time a Facebook user becomes a fan of our page, a notice is posted as news item for all of that user’s friends to see. This creates a opportunity for our page to go viral and reach new viewers
  • Feedback and Reputation Management – Facebook allows users to communicate their experiences instantly. Therefore, tt allows us to gain deeper understanding of how our brand is perceived online.
  • Brand awareness – Apart from company website, Facebook can be used as an alternative medium for creating brand awareness. It provides great potential to attract new audience and gives company the opportunity to position themselves in new and unique ways.
  • Increase Web Traffic – Facebook pages appear in search engine results and can be used to drive web traffic to our company website or other social media tools.

In the next few lessons, we are going to look at how Facebook can be used to acquire new customers and increase web traffics to our website. To ensure you don’t miss out on this exciting lesson, please click on the link below to subscribe to my RSS feed or follow me on Twitter or Facebook.

StumbleUpon BEATS Facebook as TOP Social Media Site

Recent Statistic published by StatCounter GlobalStats showing StumbleUpon is now become the most popular social networking site in the United States.

Source: StatCounter Global Stats – Social Media Market Share

Internet marketeers, webmasters, developers – what does this statistic means to you?

Top 7 Social Media Sites in Asia from Jan 2010 to Jan 2011

Source: StatCounter Global Stats – Social Media Market Share

Facebook Friendship Map

The other day when I was on the train to work, I read an article published by Metro ‘”Facebook friendships around the world highlighted in stunning map‘ and I thought of sharing this with you guys.

An intern on Facebook’s data infrastructure engineering team, Paul Butler, was interested to find out the locations of friendships around the globe. He started by using a sample of 10million pairs of friends and combined those data with each user’s current city and summed the number of friends between each pair of cities and then mapped that data using the longitude and latitude of each city.

This is what the Facebook world looks like in social graph. Amazing, isn’t it?

It won’t be surprise, the US has the highest concentration of Facebook friendships and Africa the lowest. Facebook was banned in China and Russia’s no 1 social network is “Vkontakte”.
Now, let’s look at South East Asia. What’s it mean to you?

Tip #1 – Online Monitoring Service

Online forums, weblogs and Social Media such as Facebook, Twitter, Wikis are getting more and more popular. World-class brands and SME business owners are concern when someone talk bad about their products or services. Just imagine if their competitor manipulated their Wikipedia page or posted some negative comments on their forum or website – the management team would like to be the first one to be notified.

These sort of jobs are usually not advertised and almost available in any countries and any languages. If you are interested, you need to contact the business owner and discuss the service you could offer to their company.

Good luck!