||SEO stands for ‘Search Engine Optimisation’ and it’s the process of getting traffic from the ‘free’, ‘organic’ or ‘natural’ listings on the search engines. As you may already aware, all major search engines such as Google, Bing and Yahoo will rank web pages based on what the search engine considers most relevant to the users. Therefore, SEO plays an important role in structuring a web page so that it is found, read and indexed by search engines in the most effective way possible.
Why SEO should be important to you?
Some of the issues have been discussed in my earlier post ‘Why do we need SEO‘. Literally, companies spend thousands of dollars in building a fantastic website but when someone is searching for a particular product/service in that town or country the major search engine such as Google will just show someone else website.
Let’s ask Google to look for ‘Malaysia National Car’, ‘Malaysia car’, ‘Malaysia Car Maker’ … without typing the word Proton. Can someone find out if Proton website ever appears on the first result page(SERP)? Now let’s try ‘Malaysia Budget Airlines’. Can you see the different?
For many people, the SEO task can be daunting, but Without proper SEO, your site could appear on page 100 of Google’s results and getting no visitors.
In the next Lesson we’re going to audit/access our current website/weblog using SEO auditing tools. To ensure you don’t miss out on this exciting lesson, please click on the link below to subscribe to my RSS feed or follow me on Twitter or Facebook.
Recently, Julie Donnelly of the Boston Business Journal reported more and more businesses like restaurants, bookshops – that rely on word of mouth are now relying on Twitter more to get their message out and to boost their clientele. Restaurants are using Twitter to tweet their menu items in less than 140 characters and bookshops are trying to get their new Titles/Authors out to their followers at no cost.
Twitter is extremely useful to Small businesses and it is FREE. For the past few years, small businesses often have to cut their marketing budget because of the economy. Therefore, if you’ve just started your business or looking to reach hundreds or even thousands of new customers, this is the way to get your message out without paying a big bill at the end of the day.
(photo credit: SAEED KHAN/AFP/Getty Images)
In the interview, Julie also commented by tweeting 4 times a day it does not mean we will get 4 new customers. Obviously, Tweeter can be used for Internet marketing campaign… but it takes time. To read more or watch the video online, please visit Why Small Businesses Like Twitter So Much « CBS Boston – News, Sports, Weather, Traffic and Boston’s Best.
To learn more how Twitter can be used to boost your clientele, please Follow our Really Simple Beginner’s Twitter Course For Business People. It’s free!
Do you own a website or blog? Are you serious about getting more traffic to your site? If the answer is YES, you need to learn how to optimize your website or posts correctly using Search Engine Optimization (SEO) techniques.
SEO plays an important role in ranking our site on the first page in Google’s results by using a particular keyword and getting thousands of visitors. For many people, the SEO task of identifying the right keyword or tag can be daunting. Without proper SEO, our site could appear on page 100 of Google’s results and getting no visitors.
Good news is Google recently published a free “Search Engine Optimization Starter Guide“.
In this valuable Guide, you will learn how to: –
- Create unique, accurate page titles
- Make use of the ‘description’ meta tag
- Improve the structure of your URLs
- Make your site easier to navigate
- Offer quality content and services
- Write better anchor text
- Optimize your use of images
- Use heading tags appropriately
- Make effective use of robots.txt
- Be aware of rel=”nofollow” for links
- Notify Google of mobile sites
- Guide mobile users accurately
- Promote your website in the right ways
- Make use of free webmaster tools
SEO can be daunting but it’s necessary !!!
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