Tag Archives: google

Google Webmaster Tool for Beginners – Tutorial 5

Other Resources

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Lesson 3

Lesson 4

Apart from Google Webmaster TOol, Google also offers many other useful tools that can help us better understand our site and enhance our users’ experiences. In this video, we will learn how Google Analytics can provides us comprehensive information on where our visitors come from, how they interact with our site and how often they buy one of our products.

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Google Webmaster Tool for Beginners – Tutorial 4

Ranking

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Lesson 5

In this tutorial, we will covers how sites are displayed in Google search results based upon two core principles: Relevance and importance.
 

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Google Webmaster Tool for Beginners – Tutorial 3

Crawling and Indexing

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Lesson 5

In previous tutorial, we learned how Googlebot crawls text such as HTML, PDFs, docs, txts, etc. In today tutorial, we will look at some of the non-Google friendly content such as music, images, movies and javascripts. In the video, we will see what we can do to help Google to better understand the dynamic and media rich content on our site.
 

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Google Webmaster Tool for Beginners – Tutorial 2

Discoverability

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Lesson 5

In this tutorial, we will learn how Google crawler index our site and how to submit an XML sitemap. Wheather your site is old or new, XML sitemap is highly recommended which can help Google and other search engines to better find and understand the pages on your site. 

Note that, if you’d like to let Google know about a brand new site, you’re welcome to submit your site at http://www.google.com/addurl/

 

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Google Webmaster Tool for Beginners – Tutorial 1

Intro to Webmaster Central

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Lesson 5

As a webmaster, we probably have a lot to keep in mind. Google Webmaster Central helps us to troubleshoot problems, make our site stronger and provide a platform for us to learn from other webmasters around the world. It’s all FREE. 

The first very useful tool we should have is the Google Webmaster Tool. It probably takes few minutes to sign up and you can:

  1. Get Google to view and diagnose your website for potential problems
  2. See how your site is performing and which queries/keywords drive traffic to your site
  3. Share info with Google to help Google crawler understand our site better by submitting an XML Sitemap

Note: Google Webmaster Tools don’t just show us information but it enables us to take action.

Find out more by watching this video:

 

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How to Boost our Search Engine Ranking – Part 3

Links:

 

In my last post I have discussed about the important of using ‘Social Media’ to drive traffics to our site.

Today, I would like to share with you some of the paid strategies such as using Google AdWords campaign. Google AdWords is a pay per click (PPC) advertising. What does it mean? Literally, you pay a small fee to Google when someone clicks on one of your ads that shows up on the ‘Sponsored Links’ section of the Google results page. You may prefer to focus on boosting your natural search results for free with SEO. But if you have a budget, sometime trying a paid strategies even if only for short periods of time, can catapult you to success online faster – especially when you first launch your website and have no traffic or when you launch a new product or service that you want to raise awareness.

Please remember, both free and paid strategies work and they both work effectively. The only difference is speed.

Please remember, both free and paid strategies work and they both work effectively. The only difference is speed.

 


Google Search Engine Optimization Starter Guide (FREE)

Do you own a website or blog? Are you serious about getting more traffic to your site? If the answer is YES, you need to learn how to optimize your website  or posts correctly using Search Engine Optimization (SEO) techniques.

SEO plays an important role in ranking our site on the first page in Google’s results by using a particular keyword and getting thousands of visitors. For many people, the SEO task of identifying the right keyword or tag can be daunting. Without proper SEO, our site could appear on page 100 of Google’s results and getting no visitors.

Good news is Google recently published a free “Search Engine Optimization Starter Guide“.

In this valuable Guide, you will learn how to: –

  1. Create unique, accurate page titles
  2. Make use of the ‘description’ meta tag
  3. Improve the structure of your URLs
  4. Make your site easier to navigate
  5. Offer quality content and services
  6. Write better anchor text
  7. Optimize your use of images
  8. Use heading tags appropriately
  9. Make effective use of robots.txt
  10. Be aware of rel=”nofollow” for links
  11. Notify Google of mobile sites
  12. Guide mobile users accurately
  13. Promote your website in the right ways
  14. Make use of free webmaster tools

Google Search Engine Optimization Starter GuideFinally..

SEO can be daunting but it’s necessary !!!

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How to Boost your search engine rankings?

Many of us must have spent a lot of time and effort to develop our website, let it for business or personal use.  We invested heavily on the ‘look and feel’ by engaging qualified web developers/designers and hoping the site will attract millions of visitors from all over the world.

In actual fact, most of the website that launched on the internet will hardly be noticed by anyone at all. In April 2010, Netcraft web server survey found there were 205,368,103 websites around the world – and counting (see below statistic published by Netcraft).

Total Sites Across All Domains
August 1995 – April 2010

 

Website is IMPORTANT !!! Without a website, we don’t exist on the internet. But with the presence of website on the internet is not enough. We need to have a good strategy in order for us to be found by the search engine like Google, Yahoo, Bing or Ask. As we may already aware, Google is the largest search engine in the world and almost 70% of the searches were performed using this search engine. Apart from Google, internet users may also seek information or perform searches via social media sites such as Facebook, Twitter, YouTube and other social sites they might or have already engage in. Social bookmarking such as Delicious, Digg and StumbleUpon also play an important role in helping users to find what they are looking for online.

  1. What is Search Engine Marketing (SEM)?
  2. How search engine marketing works?
  3. Why search engine marketing benefits our business?