Over the next few days, I wanted to share with you my Twitter Business Strategies and I will give you some really Simple Lessons which will help you do what I do with my Twitter Business account.
Everyday, millions of users create, share and discover ideas on Twitter. Users also find great value in connecting with businesses of all kinds on Twitter to:
- Share their experiences, both good and not so good
- Provide feedback on recent events or launches
- Discuss product ideas
- Learn about exclusive deals or offers
- Get customer service
A few of many Twitter success stories
- Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter
- Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries
- Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering
How does it work?
- Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.
- The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from
- Twitter works equally well from your desktop or mobile phone
Before you dive in
- If you want to spend time listening first, you don’t need an account to search at search.twitter.com
- Try searching for your company and a few key topics in your field
- Listening can help you get a sense of how you want to engage on Twitter
In the next Lesson we’re going to look at how to sign up for an account and how to follow relevant people.
“Whatever the size of your organization, make the most of Twitter.”
Before I get started, how many of you guys familiar with ‘texting’ on your mobile phone? How many characters in a text message? 160? yay…!!! Unlike Text messages, Twitter can only support 140 characters and sometime it’s not easy at all to come out something that our followers want.
After years of research in microblogging/social network tools, I found two important strategies which can be used to promote our ‘web presence’ in a complete and efficient way:
- to provide value to our followers
- try to engage people
You must know what your followers want
This could be a tricky… Literally, I can’t assume that your followers would like to read what my followers are reading but in general most people on Twitter interested to :
- receive something worth retweeting to their own followers
- receive something worth replying to and having conversation
- receive cool stuffs or links to distract them from their mundane work
- get closer to others they like
Additional tips and tricks
- Engage your followers directly by asking questions, throw a statment out there or do something to trigger a conversation.
- Try to reply to someone tweets and you will almost certain he/she will reply back to you.
- Consider tweeting a great quote or an opinionated statement
- Occasionally, try to send direct messages to say ‘Hello’ or thank someone who retweeted your tweets. In general, Direct messages bring you closer to your followers.
- If you like someone tweets, please share with your followers by helping others to retweet. The more you help others, the more they will help you too.
- Let the world know if you are attending an event…and share the link!
- Try to embed multimedia stuffs to your tweets. Generally, people love to view pictures, short audio or video clips.
- Join a relevant #chat and participate