Tag Archives: marketing

A Beginners Guide to Facebook Marketing – Part 2

Part 1

In this lesson, we will look at the best way to get the most from Facebook. The below are few ideas from top gurus in Facebook marketing which can be used to get real results and model our strategies.
Tip #1: Incorporate Facebook to our Website
The first thing we can do is to bring Facebook onto our website. It can be done with a few simple lines of code by using Facebook Like Box application. Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website. In general, The Like Box enable our users to: 

  1. see how many users already like our page and which of their friends like it too
  2. Read recent posts from the page
  3. Like the page with once click, without needing to visit the page

Tip #2: Use Facebook Ads
Why and How toReach over 500 million people where they connect and share

  • Connect with more than 500 million potential customers
  • Select your audience by location, age and interests
  • Build a community around your business
  • Set the daily budget you are comfortable with

Tip #3: Leverage Friends of Connection
This feature enables us to target those users whose friends are connected to specific Pages, Events, Groups and Application that you currently manage. This is an interesting feature which enables us to take advantage of Facebook social graph.

To be continued…


A Beginners Guide to Facebook Marketing – Part 1

Part 2

Why is Facebook important? Facebook is the most powerful social networking site in the world in term of total users and traffic. Facebook presents a unique marketing opportunity for businesses as more people use social media sites to learn more about our company, products, services and events.
Benefits of using Facebook 

  • Improve customer interaction – platform between customers and brand, opportunities to build better relationships with current and prospective customers.
  • Acquire New Customer – each time a Facebook user becomes a fan of our page, a notice is posted as news item for all of that user’s friends to see. This creates a opportunity for our page to go viral and reach new viewers
  • Feedback and Reputation Management – Facebook allows users to communicate their experiences instantly. Therefore, tt allows us to gain deeper understanding of how our brand is perceived online.
  • Brand awareness – Apart from company website, Facebook can be used as an alternative medium for creating brand awareness. It provides great potential to attract new audience and gives company the opportunity to position themselves in new and unique ways.
  • Increase Web Traffic – Facebook pages appear in search engine results and can be used to drive web traffic to our company website or other social media tools.

In the next few lessons, we are going to look at how Facebook can be used to acquire new customers and increase web traffics to our website. To ensure you don’t miss out on this exciting lesson, please click on the link below to subscribe to my RSS feed or follow me on Twitter or Facebook.


How to Find the Best Keywords for Your website – Part 1

Links:

  • Part 1

  • Part 2
Do you know how much traffic you’re losing simply because you haven’t discovered some surprising and powerful keywords? 

Finding the obvious keywords for our website is simple and finding related high-demand keywords isn’t too hard when you start using my strategies. But the real challenge is to research those keywords you would never think of and they are really SURPRISING which have the potential to drive hundrends of thousands of new visitors to your site?

In the next few articles, I will help you to : 

  • generate relevant keywords to improve your organic and page per click campaigns
  • optimise your web content by using the most popular keywords for your product and services
  • find niche opportunities and explore the potential before your competitors.

Why Small Businesses Like Twitter So Much !!!

Recently, Julie Donnelly of the Boston Business Journal reported more and more businesses like restaurants, bookshops – that rely on word of mouth are now relying on Twitter more to get their message out and to boost their clientele. Restaurants are using Twitter to tweet their menu items in less than 140 characters and bookshops are trying to get their new Titles/Authors out to their followers at no cost.

Twitter is extremely useful to Small businesses and it is FREE. For the past few years, small businesses often have to cut their marketing budget because of the economy. Therefore, if you’ve just started your business or looking to reach hundreds or even thousands of new customers, this is the way to get your message out without paying a big bill at the end of the day.

(photo credit: SAEED KHAN/AFP/Getty Images)

In the interview, Julie also commented by tweeting 4 times a day it does not mean we will get 4 new customers. Obviously, Tweeter can be used for Internet marketing campaign… but it takes time. To read more or watch the video online, please visit Why Small Businesses Like Twitter So Much « CBS Boston – News, Sports, Weather, Traffic and Boston’s Best.

To learn more how Twitter can be used to boost your clientele, please Follow our Really Simple Beginner’s Twitter Course For Business People. It’s free!


Why online marketing works for business?

Affordable
Online marketing is cheaper than traditional marketing.  We probably need less resources and man power to lauch a marketing campaign.

Effective
Literally, there are more and more people getting online everyday especially the younger generation. The use of social media and online technologies in marketing will definitely help to promote our business to the next level.

Personalise
Social media such as social networking, blogging and podcasting are personal media. You can use all these tools to get closer to your customers and allowing them to you better. Personalisation is extremely hard to be achieved by big corporation and you will definitely out-bid all of them.

There are many reasons why we should use social media to support our online marketing campaign: –

  1. Social media potentially drive high volume of traffic to your website if you get it right!
  2. Another way to connect with your customers. You will get visible to a new set of prospects
  3. Trust, trust, trust! People tend to buy from someone they know. Social media allows your customers to know you through your online presence.
  4. Communication and conversation. Social media allows two way communication. Your clients and customers can ask question, get feedback through your site.
  5. Offer valuable information. The biggest secret of online marketing is to giveout useful resources and information for free. If you are an expert in your field and provide useful content targeted at your niche, they will keep coming back to your site for more.
  6. Building powerful communities and relationships. Try to built a topic related to your business and you may be able to create a community around your business or product!
  7. Up-to-date information about your business. If your products do not meet your customers expectation and they commented it in social media – you might be the first one to know and able to react immediately before it’s too late!
  8. Building Customer database. Social media can be used to capture demographic data. Facebook and Twitter allow potential customers to be a ‘fan’ or ‘follower’.
  9. Market research. We can use social media to create an online questionnaire to find out what your customer want.
  10. Effective with low cost. Most of the social media tools are free. The only investment we need is ‘time’.

How to Boost your search engine rankings?

Many of us must have spent a lot of time and effort to develop our website, let it for business or personal use.  We invested heavily on the ‘look and feel’ by engaging qualified web developers/designers and hoping the site will attract millions of visitors from all over the world.

In actual fact, most of the website that launched on the internet will hardly be noticed by anyone at all. In April 2010, Netcraft web server survey found there were 205,368,103 websites around the world – and counting (see below statistic published by Netcraft).

Total Sites Across All Domains
August 1995 – April 2010

 

Website is IMPORTANT !!! Without a website, we don’t exist on the internet. But with the presence of website on the internet is not enough. We need to have a good strategy in order for us to be found by the search engine like Google, Yahoo, Bing or Ask. As we may already aware, Google is the largest search engine in the world and almost 70% of the searches were performed using this search engine. Apart from Google, internet users may also seek information or perform searches via social media sites such as Facebook, Twitter, YouTube and other social sites they might or have already engage in. Social bookmarking such as Delicious, Digg and StumbleUpon also play an important role in helping users to find what they are looking for online.

  1. What is Search Engine Marketing (SEM)?
  2. How search engine marketing works?
  3. Why search engine marketing benefits our business?