I have recently bumped into my old best friend from high school. We had couple of drinks in the pub and shared some of the ‘moments’ during our school days. She is now married with 2 kids and running a high street boutique store in Singapore. She thought of setting up an online store to market her collections but she worried if anyone will actually buy from her online store later.
I am really glad, she see the potential problems! To be honest, by having an online store on the internet doesn’t mean people will have to or automatically buy from us. There are so many similar stores around the world selling the same stuffs. Question now is, how can we make sure our store get listed when someone perform a search via Google or any other search engine. What sort of strategy should we use?
SEM is The Answer!
Wikipedia defines “Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.”
How Google works?
Google crawls the internet every seconds for web pages and indexes them in a huge catalogue. Unlike in the past, we no longer require to manually submit our website to Google. Google will find your pages via incoming links from websites that are already indexed. This is why you may want to have other sites to link to yours.
To get your pages to rank at the top of the search result is the hardest part. Google decides which are the best pages (combination of best match for the search query and the ones that have the best rank). HOW? This is what Search Engine Marketing (SEM) will achieve for you.
Please note: Without a website, you DON’T exist but without a good search strategy, you EXIST but you’re invisible in the online world