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Many of us must have spent a lot of time and effort to develop our website, let it for business or personal use. We invested heavily on the ‘look and feel’ by engaging qualified web developers/designers and hoping the site will attract millions of visitors from all over the world.
In actual fact, most of the website that launched on the internet will hardly be noticed by anyone at all. In April 2010, Netcraft web server survey found there were 205,368,103 websites around the world – and counting (see below statistic published by Netcraft).
Total Sites Across All Domains
August 1995 – April 2010
Website is IMPORTANT !!! Without a website, we don’t exist on the internet. But with the presence of website on the internet is not enough. We need to have a good strategy in order for us to be found by the search engine like Google, Yahoo, Bing or Ask. As we may already aware, Google is the largest search engine in the world and almost 70% of the searches were performed using this search engine. Apart from Google, internet users may also seek information or perform searches via social media sites such as Facebook, Twitter, YouTube and other social sites they might or have already engage in. Social bookmarking such as Delicious, Digg and StumbleUpon also play an important role in helping users to find what they are looking for online.
- What is Search Engine Marketing (SEM)?
- How search engine marketing works?
- Why search engine marketing benefits our business?
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