Tag Archives: search engine

How to Boost our Search Engine Ranking – Part 3

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In my last post I have discussed about the important of using ‘Social Media’ to drive traffics to our site.

Today, I would like to share with you some of the paid strategies such as using Google AdWords campaign. Google AdWords is a pay per click (PPC) advertising. What does it mean? Literally, you pay a small fee to Google when someone clicks on one of your ads that shows up on the ‘Sponsored Links’ section of the Google results page. You may prefer to focus on boosting your natural search results for free with SEO. But if you have a budget, sometime trying a paid strategies even if only for short periods of time, can catapult you to success online faster – especially when you first launch your website and have no traffic or when you launch a new product or service that you want to raise awareness.

Please remember, both free and paid strategies work and they both work effectively. The only difference is speed.

Please remember, both free and paid strategies work and they both work effectively. The only difference is speed.

 

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How to Boost our Search Engine Ranking – Part 2

 

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In my last post I have discussed about the important of creating great content that people will link to, providing comment on high-ranking blog sites and submitting contents to high-authority article sites such as Ezine. 

Today, I would like to share with you the important of using Social Media to increase your search engine placements. A blog is one of the best ways to increase your search engine rankings. Why? Blogs and blog posts are natually search engine friendly because they are simply text-rich, link-rich and they’re frequently updated webpages. If you follow some of our simple rules for SEO, your blog can rank much higher than your usual static website. I will discuss this more along with other best practices later on how to ‘optimise’ our blog site by using appropriate keywords, tags and backlinks.

Apart from Blogging, other high-ranking sites such as Facebook, Twitter and Flickr are equally important. For me, my Twitter, Facebook and LinkedIn accounts are higher results for the search query ‘michael choong’ in Google than my weblog itself. So, why not create accounts on these sites for your business? 

Lastly, please do not underestimate the power of social networking to help you to be found – not just on social media sites themselves but within Google. Having a presence on social sites help people to find your business even if they do not use these sites themselves.


How to Boost our Search Engine Ranking – Part 1

Links:

Part of our SEM strategy is to get more incoming links from high-ranking websites. ONE WAY to do this is to create great content that people will not only find via search engine and social media but also want to link to our articles.

Another way is we can comment on other people’s blogs – particularly if they are high-ranking blogs (don’t forget to enter your URL with your comment)

Last but not least try to submit contents to article sites such as Ezine. Ezine is a very high-authority site and links back to our site will increase our ‘authority’.

Note: Please don’t simply use these sites cynically by putting up poor quality articles with links. It’s all about sharing our knowledge, building our credibility and positioning ourself as an expert.

Hope that help!