Tag Archives: tutorial

Google Webmaster Tool for Beginners – Tutorial 5

Other Resources

Lesson 1

Lesson 2

Lesson 3

Lesson 4

Apart from Google Webmaster TOol, Google also offers many other useful tools that can help us better understand our site and enhance our users’ experiences. In this video, we will learn how Google Analytics can provides us comprehensive information on where our visitors come from, how they interact with our site and how often they buy one of our products.

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Google Webmaster Tool for Beginners – Tutorial 4

Ranking

Lesson 1

Lesson 2

Lesson 3

Lesson 5

In this tutorial, we will covers how sites are displayed in Google search results based upon two core principles: Relevance and importance.
 

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Google Webmaster Tool for Beginners – Tutorial 3

Crawling and Indexing

Lesson 1

Lesson 2

Lesson 4

Lesson 5

In previous tutorial, we learned how Googlebot crawls text such as HTML, PDFs, docs, txts, etc. In today tutorial, we will look at some of the non-Google friendly content such as music, images, movies and javascripts. In the video, we will see what we can do to help Google to better understand the dynamic and media rich content on our site.
 

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Google Webmaster Tool for Beginners – Tutorial 2

Discoverability

Lesson 1

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Lesson 4

Lesson 5

In this tutorial, we will learn how Google crawler index our site and how to submit an XML sitemap. Wheather your site is old or new, XML sitemap is highly recommended which can help Google and other search engines to better find and understand the pages on your site. 

Note that, if you’d like to let Google know about a brand new site, you’re welcome to submit your site at http://www.google.com/addurl/

 

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Google Webmaster Tool for Beginners – Tutorial 1

Intro to Webmaster Central

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Lesson 3

Lesson 4

Lesson 5

As a webmaster, we probably have a lot to keep in mind. Google Webmaster Central helps us to troubleshoot problems, make our site stronger and provide a platform for us to learn from other webmasters around the world. It’s all FREE. 

The first very useful tool we should have is the Google Webmaster Tool. It probably takes few minutes to sign up and you can:

  1. Get Google to view and diagnose your website for potential problems
  2. See how your site is performing and which queries/keywords drive traffic to your site
  3. Share info with Google to help Google crawler understand our site better by submitting an XML Sitemap

Note: Google Webmaster Tools don’t just show us information but it enables us to take action.

Find out more by watching this video:

 

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SEO Course for Newbies: Lesson 1 – What and Why SEO?

Lesson 2

SEO stands for ‘Search Engine Optimisation’ and it’s the process of getting traffic from the ‘free’, ‘organic’ or ‘natural’ listings on the search engines. As you may already aware, all major search engines such as Google, Bing and Yahoo will rank web pages based on what the search engine considers most relevant to the users. Therefore, SEO plays an important role in structuring a web page so that it is found, read and indexed by search engines in the most effective way possible.

Why SEO should be important to you?
Some of the issues have been discussed in my earlier post ‘Why do we need SEO‘. Literally, companies spend thousands of dollars in building a fantastic website but when someone is searching for a particular product/service in that town or country the major search engine such as Google will just show someone else website.

Typical example:
Let’s ask Google to look for ‘Malaysia National Car’, ‘Malaysia car’, ‘Malaysia Car Maker’ … without typing the word Proton. Can someone find out if Proton website ever appears on the first result page(SERP)? Now let’s try ‘Malaysia Budget Airlines’. Can you see the different?

For many people, the SEO task can be daunting, but Without proper SEO, your site could appear on page 100 of Google’s results and getting no visitors.

In the next Lesson we’re going to audit/access our current website/weblog using SEO auditing tools. To ensure you don’t miss out on this exciting lesson, please click on the link below to subscribe to my RSS feed or follow me on Twitter or Facebook.


Twitter for Business Lesson 3 – Best Practice

In this lesson, I would like to share with you some of the best practices recommended by Twitter for business users which can help you to build your following, reputation, and customer’s trust:

  1. Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
  2. Listen. Regularly monitor the comments about your company, brand, and products.
  3. Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
  4. Respond. Respond to compliments and feedback in real time
  5. Reward. Tweet updates about special offers, discounts and time-sensitive deals.
  6. Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
  7. Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
  8. Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?

http://business.twitter.com/basics/best-practices

Twitter Best Practice

In order to automate some of the above tasks, Twitter has numerous web, desktop and handheld device applications. The real challenge is there are so many websites advertising free and paid tools on the internet. Which one to use?

For beginners, I highly recommend you use TweetDeck. TweetDeck is mostly used among Twitter users for tweeting both from desktop and iPhone. I personally love TweetDeck as it allows me to manage multiple Twitter accounts, organise my tweet activities into groups and most importantly it has an app for my iPhone. With TweetDeck on iPhone, we can tweet and stay connected anytime, anywhere no matter where we are.

In the next Lesson we’re going to look at some of the Best Twitter tools. It is important for us to understand the differences between these tools and help us to ensure that we are using the right tool for the right job.

Lesson
2 – How to Sign-up Twitter