||SEO stands for ‘Search Engine Optimisation’ and it’s the process of getting traffic from the ‘free’, ‘organic’ or ‘natural’ listings on the search engines. As you may already aware, all major search engines such as Google, Bing and Yahoo will rank web pages based on what the search engine considers most relevant to the users. Therefore, SEO plays an important role in structuring a web page so that it is found, read and indexed by search engines in the most effective way possible.
Why SEO should be important to you?
Some of the issues have been discussed in my earlier post ‘Why do we need SEO‘. Literally, companies spend thousands of dollars in building a fantastic website but when someone is searching for a particular product/service in that town or country the major search engine such as Google will just show someone else website.
Let’s ask Google to look for ‘Malaysia National Car’, ‘Malaysia car’, ‘Malaysia Car Maker’ … without typing the word Proton. Can someone find out if Proton website ever appears on the first result page(SERP)? Now let’s try ‘Malaysia Budget Airlines’. Can you see the different?
For many people, the SEO task can be daunting, but Without proper SEO, your site could appear on page 100 of Google’s results and getting no visitors.
In the next Lesson we’re going to audit/access our current website/weblog using SEO auditing tools. To ensure you don’t miss out on this exciting lesson, please click on the link below to subscribe to my RSS feed or follow me on Twitter or Facebook.
In this lesson, I would like to share with you some of the best practices recommended by Twitter for business users which can help you to build your following, reputation, and customer’s trust:
- Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
- Listen. Regularly monitor the comments about your company, brand, and products.
- Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
- Respond. Respond to compliments and feedback in real time
- Reward. Tweet updates about special offers, discounts and time-sensitive deals.
- Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
- Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
- Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
In order to automate some of the above tasks, Twitter has numerous web, desktop and handheld device applications. The real challenge is there are so many websites advertising free and paid tools on the internet. Which one to use?
For beginners, I highly recommend you use TweetDeck. TweetDeck is mostly used among Twitter users for tweeting both from desktop and iPhone. I personally love TweetDeck as it allows me to manage multiple Twitter accounts, organise my tweet activities into groups and most importantly it has an app for my iPhone. With TweetDeck on iPhone, we can tweet and stay connected anytime, anywhere no matter where we are.
In the next Lesson we’re going to look at some of the Best Twitter tools. It is important for us to understand the differences between these tools and help us to ensure that we are using the right tool for the right job.